Andrew McStay
Professor of Technology & Society at Bangor University & Director of the Emotional AI Lab. Helping international regulators govern emerging tech, and helping forward-thinking enterprises design ethical, compliant human-machine interactions.
Research & Academic
Explore peer-reviewed publications, upcoming books (A Bit Alive), global policy contributions, and the latest initiatives out of the Emotional AI Lab.
Explore Research & MediaCommercial & Strategic
Navigate the complex landscape of emulated empathy, affective computing, and next-gen interface risk. Secure expert alignment with emerging global standards, including IEEE 7014.1.
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Despite regulatory efforts, there is a significant governance gap in managing emotion recognition AI technologies and those that emulate empathy. This paper asks: should …
Riffing off move fast and break things — the internal motto coined by Meta's Mark Zuckerberg — this paper examines the ethical dimensions of human relationships with AI companions, …
Presence is a palpable sense of space, things and others that overlaps with matters of meaning, yet is not reducible to it: it is a dimension of things that hides in plain sight. …
Automating Empathy assesses technologies used to gauge how people are feeling. The book begins by historically situating the belief that by reading the body and its expressions one …