Advisory & Consulting

The Strategic Edge for Emotional AI and Next-Gen Interface Design.

As generative AI shifts from text to voice, video, and highly persuasive emulated empathy, the risks skyrocket. I bridge the gap between deep theory and commercial urgency, helping organisations understand what cutting-edge emotional AI means for their users, their risk exposure, and the policy landscape ahead.

How I Can Help

Regulatory & Ethics Interpretation

  • —Governance & policy navigation: interpreting emerging global standards and AI regulation for emulated empathy and affective computing — what they will and won't require — so teams understand the landscape (interpretation and readiness, not certification against the standard I chair)
  • —Biometric & sentiment privacy review against UK/EU GDPR and upcoming AI regulations

Strategic Threat Modelling & Risk Mitigation

  • —System vulnerability to voice-cloning fraud, deepfake extortion, and synthetic intimacy scams
  • —Analysis of how vulnerable populations interact with interfaces to prevent cognitive or emotional harm

Executive Briefings & Policy Navigation

  • —Private, high-impact sessions on the future of emotional AI, policy direction, and market opportunities
  • —Helping VCs and investors assess the ethical viability and long-term regulatory risk of deep-tech startups

Why Andrew McStay?

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Global Academic Authority

Professor of Technology & Society, Bangor University. Director, Emotional AI Lab.

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Policy Shaper

Commissioned by regulators including the Office of the Privacy Commissioner of Canada, advisor to ICO on biometric emotion recognition, and Ofcom on media and AI literacy.

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Standard Setter

Chair, IEEE 7014.1 — the world's first international standard on emulated empathy in AI.

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Published Expert

Emotional AI, Automating Empathy, A Bit Alive (forthcoming).

Book a Preliminary Scoping Call

I accept a limited number of high-impact advisory roles, expert witness engagements, and strategic consultancies per quarter to ensure deep focus. Use the form below or email me directly at andrew@andrewmcstay.org.