Optimising Emotions, Incubating Falsehoods: How to Protect the Global Civic Body from Disinformation and Misinformation
Jan 1, 2022·
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0 min read
Vian Bakir
Andrew McStay
Abstract
This open access book deconstructs the core features of online misinformation and disinformation. It finds that the optimisation of emotions for commercial and political gain is a primary cause of false information online. The chapters distil societal harms, evaluate solutions, and consider what must be done to strengthen societies as new biometric forms of emotion profiling emerge.
Type
Publication
Palgrave Macmillan, Springer
Authors
Professor of Technology and Society
Professor of Technology and Society at Bangor University, Director of the Emotional AI Lab, and Chair of IEEE 7014.1-2026 — the world’s first international standard on emulated empathy in AI. My research examines emotional and empathic AI, AI governance, and the risks of AI-enabled manipulation and scams. I also work with organisations as an independent consultant and via Duco Experts, with clients including leading AI labs, the US Government, and Fortune 500 companies.