I consent: An analysis of the Cookie Directive and its implications for UK behavioral advertising

Professor of Technology and Society at Bangor University, Director of the Emotional AI Lab, and Chair of IEEE 7014.1-2026 — the world’s first international standard on emulated empathy in AI. My research examines emotional and empathic AI, AI governance, and the risks of AI-enabled manipulation and scams. I also work with organisations as an independent consultant and via Duco Experts, with clients including leading AI labs, the US Government, and Fortune 500 companies.