) Privacy, Online Advertising and Marketing Techniques: The Paradoxical Disappearance of the User.

Professor of Technology and Society at Bangor University, Director of the Emotional AI Lab, and Chair of IEEE 7014.1-2026 — the world’s first international standard on emulated empathy in AI. My research examines emotional and empathic AI, AI governance, and the risks of AI-enabled manipulation and scams. I also work with organisations as an independent consultant and via Duco Experts, with clients including leading AI labs, the US Government, and Fortune 500 companies.